Parker/Brown
Branded Promotion Package
The Company Headshot:
It all starts with a 20-minute, on-site, headshot session, conveniently scheduled on-line by each employee. Employees select their own photo time-slot that fits into their day, to avoid wasting time.
During the on-site headshot session, all other photo elements–for the baseball card & group portrait–are created simultaneously, along with their headshots.
Employees receive approximately 40 photos from their session and choose one as a favorite, or their “hero.” That hero selection is professionally retouched and returned for their use as the company’s intranet identity, ID badge or electronic portrait.
Company Baseball Cards:
Branded “baseball card” portraits are also created from the headshot session’s hero choice; see below. The cards themselves contain: the employee’s name, job title, year-of-hire and work location.
Designed to create an esprit de corps between employee and company, the 4×6″ baseball cards are the ones most often shared socially. They generate positive word-of-mouth, increase company visibility and expand it’s goodwill footprint.
Individual cards can also be grouped together into collections and framed in various printable displays, creating engaging wall-hanging artworks for lobbies and conference rooms.
The Department or Team Portrait:
“Full-length” employee photos are conveniently created during their headshot session too, and strategically composited afterward into a “pre-designed” background, complementing the company’s logo, location and branding.
This group-portrait compositing technique creates a sophisticated branded display that can visually highlight a team’s success or reward a department’s achievement, while creating a strong company promotion to use as an advertisement.
Reusable: The group composite also updates seamlessly in the future. For instance, new employees can be photographed later and added to the composite, or inserted into vacated positions. This keeps the display current and up-to-date.
A Peek Behind the Scenes:
Although the Parker Brown team portrait above may look like an impromptu company photograph taken at lunchtime. It’s not. It’s a strategically designed promotion containing over 27 separate elements—with all Parker Brown’s staff photographed individually and added to the composite separately, afterwards.
