It starts with a 20-minute, on-site, headshot session with each employee—to create all the photo elements necessary for the baseball cards, group portrait and of course, the company headshot. It’s all captured simultaneously in one session. “Hero’s,” or personal favorites, are professionally retouched and returned for use as company intranet identities, ID badges or electronic portrait displays for social media.
Company Baseball Cards:
Branded “baseball cards” are created from the headshot session and contain: the employee’s name, job title, year-of-hire and work location.
Designed to create an esprit de corps between employee and company, the 4×6″ baseball cards are the ones most often shared socially. They generate positive word-of-mouth, increase company visibility and expand it’s goodwill footprint.
Individual cards can also be grouped together into collections and framed into various printable displays, creating engaging wall-hangings for lobbies or conference rooms.
The Department or Team Portrait:
Full-length employee photos are conveniently created during the headshot session. Afterward they are strategically composited into a “pre-designed” background, complementing the company’s logo, location and branding.
This group-portrait technique creates a sophisticated branded display that visually highlights a team’s success or rewards a department’s achievement. It can also become a strong company promotional tool to use socially.
Reusable: The group composite also updates seamlessly in the future. For instance, new employees can be photographed later and added to the composite, or inserted into vacated positions. This keeps the display current and up-to-date.
A Peek Behind the Scenes:
Although the Parker Brown team portrait above may look like an impromptu company photograph taken at lunchtime. It’s not. It’s a strategically designed composite containing over 27 separate elements—with all Parker Brown’s staff photographed individually and added to the final piece separately.