Gelson's:
Branded Location Promotion (BLP)
How To Location Brand With Purpose:
Make the company’s location, its architecture, or public facade the promotional star of your business and social communication. Elevate the location’s look with professional “best light” photography that illustrates company involvement with the community, and encourages that customer/client/staff connection.
Promotion like this can be the core of your social-business outreach. It can be formatted to become landing page displays on company websites, or used via social media as stand-alone advertising to target markets far and wide; see below. It can also be printed large format and framed, to create fine art displays for a location’s lobby, greeting customers with the familiar branding as they walk through the door.
Employee LinkedIn Banner Branding:
After creating the company’s Branded Location Promotion (BLP) above, a portion can be reformatted to become the LinkedIn banner for employee’s personal profiles. It’s an extremely cost-effective way to reach the employee’s contacts worldwide with company branding they are proud to display. The powerful “image-to-eye” business impressions returned cannot be overstated for its promotional impact. It’s priceless.
Branded Lobby Display:
Create hi-resolution, fine-art wall hangings of your company’s BLP, to display in your main lobby for guests to enjoy the nuances of the work, up close.
Lobby displays create a unique visual experience that sets the company apart, conjures up powerful memories and fortifies the brand. The net result, guests become engaged and loyalty is developed. Branded business art can, and should, impact the bottom line.
How BLP Begins:
Starting with hi-resolution triptych photography of the location’s facade, images are stitched together to achieve maximum clarity for a hi-resolution display. Next an enchanting sky is added, along with a few customers and a couple palm trees to: elevate the magic, encourage community involvement, and enhance the company’s visual branding–viscerally.
